Mobile apps have changed the world. While consumers have certainly taken to apps with enthusiasm, it’s industries that faced the real challenge.Industries such as banking and retail have been forced to change their tools in order to compete in the easy-access world of mobile applications.
Banks face a number of challenges from mobile wallets and bill pay apps. Evolve Money allows users to pay their bills online using debit cards and cash packs. Apps like Paypal cut banks out of the online transaction process completely. Banks have reacted by creating mobile payment methods using NFC technology.
Review apps have made everyone a critic and restaurants are one of the top industries affected. Biased reviews get the attention of hundreds of potential customers. Restaurants took to social media as a result. They promote their own reputation while everyone else praises or derides them.
Streaming sites like Netflix and Hulu put television shows right on your phone on-demand and with no commercials. So, why bother with network television? Along with learning to work with streaming video services, television networks fit their own apps with extras, previews and sneak peaks.
Mobile apps have allowed online education to be even easier than ever. Tutoring sites have mobile interfaces, Garage Band is used in musical education and iTunes U releases college-level courses for public viewing. Education is one area in which there really is no fighting this trend, and educators are instead embracing it by using apps to increase their own effectiveness.
Retailers suffer under the same public review system as restaurants. Apps make it harder by using barcodes to compare prices, telling a consumer instantly if they’ll save elsewhere. Retailers increased their usefulness by integrating mobile apps into the buying experience. These allow customers to purchase their merchandise using apps, order products, and see discounts and coupons while entering the store.
Mobile apps can compare prices for automotive buying, selling, and repairs. Augmented driving apps warn of upcoming front-end collisions and lane changes. The automotive industry has adjusted by making the integration of cars and apps simple. Now, cars can come preinstalled with these kind of safe driving features and docking stations for mobile devices.
Apps allow telephones to communicate with more than just other telephones these days. Now, they can connect with websites and computer networks. Telephone calls are mode using Voice over Internet Protocol (VoIP). Now, providers sell phone numbers to services like Twilio, which allow phone service to be inserted into applications.
It’s a given that mobile apps have changed the computer industry. Mobile browsers, office apps, video editing apps and photo editing apps have all worked to make desktop and laptop computers less of a necessity for the average user. Now, developers of computer software and services are bringing app stores to desktops even if they can’t offer mobile benefits.
This is just a glimpse of the changes mobile apps have made. Their mobility and ease-of-use mixed with the innovation of mobile developers have challenged these industries to push their own services to new office, often by adopting mobile apps for their own use.